If you missed Tori Kelly and James Bay’s performance at the Grammy’s, do yourself a favor and check it out. This was their first ever Grammy performance and it did not disappoint. Both Kelly and Bay were individually nominated in the best new artist category.
Best “new” artist is a fairly inaccurate term. These artists have been grooming their talents for many many years long before they are given the title of best new artist.
Tori Kelly built a massive YouTube following with 8 years of hard work, over a million followers. James Bay, a British singer/songwriter, caught the attention of a Republic Records A&R after a fan uploaded a video to YouTube of him performing at an open mic in London, and within a week he was signed to the label.
Every day thousands of hopeful young musicians are following in Kelly and Bays’ footsteps posting videos of themselves singing their hearts out. They are on YouTube, Instagram, Snapchat, and Periscope; using every platform possible in hopes that maybe one day they too can be considered the best new artist.
This year’s Grammy went to Meaghan Trainor who became most popular for her song “All about That Bass” but Bay and Kelly’s live performance definitely left its mark. We’re looking forward to great things from these two talented artists.
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